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Ethics in Personal Marketing
Stejskal, Radek ; Menšík, Tomáš (referee) ; Putnová, Anna (advisor)
The main goal of this thesis is to analyze personal marketing ethics in multinational produce company and make a suggestion to improve it. In order to attain this goal, an interview will be conducted among managers the company. The teoretic part of the thesis deals generally with the cocepts of ethics and personal marketing, following part include analyse of personal marketing. The last part contains suggestion to improve actual situation. The thesis and its results will be sumbitted to agency MenSeek s.r.o. Its resultes will be provided to analyse company.
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Utilization of Personal Marketing in a Company
Škorpilová, Andrea ; MBA, Alena Kozáková, (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the current situation of the company’s personal marketing in order to improve the areas identified as problematic.
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Employer Branding in selected company
ŠEREDOVÁ, Zuzana
The diploma thesis is focused on Employer Branding in a selected organization. The aim of the work is to propose changes that will lead to the improvement of the current state. These changes are designed based on the analysis of Employer Branding tools of the selected company. The work is divided into three consecutive parts. The first of them is the theoretical part, in which the findings drawn from the literature or Internet sources were processed. The work continues with the practical part, which deals with the characteristics of the selected organization and its Employer Branding activities and tools. The practical part also deals with the analysis of the results of the questionnaire survey. The last part of the work are recommendations that were designed based on the shortcomings identified during the processing of the practical part.
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The Use of Media to Create a Media Image of Jaromír Nohavica
Němečková, Petra ; Köppl, Daniel (advisor) ; Štechová, Markéta (referee)
The intention of this work is to approach the practice used in the creation of the media image of the singer-songwriter Jaromir Nohavica. The first chapter defines the conception of public relations, personal marketing, the phenomena of image and reputation. The second chapter focuses on Jaromir Nohavica's career from the beginning until the year 2010. The third chapter is devoted to an analysis of statements and actions of Jaromir Nohavica in relation to the creation of the media image, media communication and personal marketing. Music record sale statistics published by the International Federation of Phonographic Industry, results of the Academy of Popular Music Awards (Akademie populární hubdy), Český slavík and Žebřík are used as examples of the impact of his self-promotional activities. The aim was to map the processes of communication and marketing activities of Jaromír Nohavica and their impact in practice. This thesis should serve as a guide for those interested in personal marketing and public relations, the creation of media image and their effectiveness.
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Corporate social responsibility
Balková, Anna ; Tureckiová, Michaela (advisor) ; Reichel, Jiří (referee)
This thesis is focused on the phenomenon of corporate social responsibility (CSR). Opening parts of the work are devoted to the concept in general and its evolution in the context of other theories investigating the issue of responsibility in business as well. The part the work describes recommendations for the implementation process of the CSR concept into an organizational strategy. Following chapters are based on the stakeholder theory and a related specification of the CSR content within three thematic spheres - economic, social and environmental. A part of the work describes opportunities of CSR in a field of a human resources management. The last chapter describes utilization of CSR in the human resource management in the particular company. The chapter also contains recommendations based on the concept of CSR in order to bring positive effects to the company and employees, who are an important group of stakeholders. Key words: Corporate social responsibility, stakeholder theory, ethics, work-life balance, diversity management, working conditions, welfare service, outplacement.
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Utilization of Personal Marketing in a Company
Škorpilová, Andrea ; MBA, Alena Kozáková, (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deal with assertion personal marketing in company. Theoretical part of this work is focused on the knowledge of assertion of marketing in HR sphere. In the second, practical part of this master thesis analysis the current state of company, which should help in the identification of problematic areas of personal marketing in the company. This analysis part of this work is enriched by the views of employees. The aim of this thesis is to evaluate the current situation of the company’s personal marketing in order to improve the areas identified as problematic.
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Personal marketing of amateur theatre
Hejduková, Lenka ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
The bachelor thesis focuses on the issue of acquiring new members in amateur theater associations. The aim of the bachelor thesis is to find out what motivational factors are essential for it. The theoretical part explains the basic concepts of theater marketing and personal marketing. The methodological part describes the benefit optimization method. Using this method, different perspectives are sought between the members of the theater and its leadership in the theater. The survey was used marketing research, was based on which a questionnaire survey was conducted. The benefit of this bachelor thesis is to propose an effective procedure for recruiting new members into amateur theaters. The result of the bachelor thesis is an increase in the number of newcomers to the theater.
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Corporate social responsibility
Balková, Anna ; Tureckiová, Michaela (advisor) ; Reichel, Jiří (referee)
This thesis is focused on the phenomenon of corporate social responsibility (CSR). Opening parts of the work are devoted to the concept in general and its evolution in the context of other theories investigating the issue of responsibility in business as well. The part the work describes recommendations for the implementation process of the CSR concept into an organizational strategy. Following chapters are based on the stakeholder theory and a related specification of the CSR content within three thematic spheres - economic, social and environmental. A part of the work describes opportunities of CSR in a field of a human resources management. The last chapter describes utilization of CSR in the human resource management in the particular company. The chapter also contains recommendations based on the concept of CSR in order to bring positive effects to the company and employees, who are an important group of stakeholders. Key words: Corporate social responsibility, stakeholder theory, ethics, work-life balance, diversity management, working conditions, welfare service, outplacement.
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The Use of Media to Create a Media Image of Jaromír Nohavica
Němečková, Petra ; Köppl, Daniel (advisor) ; Štechová, Markéta (referee)
The intention of this work is to approach the practice used in the creation of the media image of the singer-songwriter Jaromir Nohavica. The first chapter defines the conception of public relations, personal marketing, the phenomena of image and reputation. The second chapter focuses on Jaromir Nohavica's career from the beginning until the year 2010. The third chapter is devoted to an analysis of statements and actions of Jaromir Nohavica in relation to the creation of the media image, media communication and personal marketing. Music record sale statistics published by the International Federation of Phonographic Industry, results of the Academy of Popular Music Awards (Akademie populární hubdy), Český slavík and Žebřík are used as examples of the impact of his self-promotional activities. The aim was to map the processes of communication and marketing activities of Jaromír Nohavica and their impact in practice. This thesis should serve as a guide for those interested in personal marketing and public relations, the creation of media image and their effectiveness.
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Human resources management in a medium-sized company
PÍCHOVÁ, Barbora
The purpose of the diploma thesis is the analysis of the human resource management in the selected medium-sized company and on the basis of the acquired results suggest the arrangements for improvement of this system. For research purposes of the thesis was selected a midsize company MOTOR JIKOV Fostron plc, operating in the engineering and foundry industries. The thesis is divided into literary and analytical part. Literary part is based on information related to the management of human resources, characteristics of midsize enterprises, personnel work and personal activities within midsize companies and it is based on domestic and foreign literary sources. The analytical part deals with analysis of selected personnel activities in the company MOTOR JIKOV Fostron plc and proposing more effective function in these areas. The obtained information allow to suggest the arrangements for improvement of this system.
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